Onboarding a creative team onto Claude, with a field guide written for designers
In October 2026 Claude became part of how INDOCHINO's in-house brand team works, and I ran the onboarding. The team is senior designers who care about their craft, so everything was built around that: they direct, Claude does the legwork, and their taste decides what ships.
I wrote a field guide for them, ran the first workshop, set up each person's machine, and turned the first half hour of the weekly brand meeting into a working session on real tasks.
The guide
One long page in plain words, written for designers, not engineers. It opens with the role: you direct, Claude does the legwork, and your judgment decides what ships. Then it gives a three-minute first task with nothing to install and nothing at risk, and lets each reader pick their own job from there.
Real jobs, not demos
Every kind of work the team does has its own card: email flows, paid social, print, product image resizing, a store window, showroom research and video. Each card opens a real job step by step, with the actual files from the start of the job to the finished piece.
Rules the guide keeps
Any menu or button it mentions is shown as a real screenshot from the app. The Asana task is the brief, so nobody has to write one. Every mode and command uses its real name, and every command has a card that says what it does and when to use it.
How it was taught
The first session started from a task already in the queue. After that, the first 30 minutes of each weekly brand meeting became a working session on a live task, with the designer's own hands on the keyboard. Each person's machine was set up with them, one at a time.
Read it
The full field guide is at jessediehl.com/guides/claude-field-guide. Setup steps, internal file locations and unreleased work are taken out of the public copy.