About

I am a senior art director in Vancouver. For the last seven years I have led visual identity at INDOCHINO across digital, e‑commerce and retail, planning and directing seasonal campaign shoots and building the systems that let one approved concept become a full campaign.

Before that I worked agency-side at TAXI, Mercer Creative and Wasserman + Partners, and spent a decade as a freelance illustrator and motion designer for TV, web and paid social. Whether a project ends in Photoshop, After Effects or Cinema 4D, it starts on paper, where the concept gets decided.

Today my work sits between brand aesthetics and high-volume output. I build the AI creative systems my team uses every day, from a brief to on-brand paid ads, email, print and web, without letting volume dilute the visual standard.

Available for full-time and freelance art direction, creative systems and motion work.